Huzzah, back to Studio Dror in the sunny morning that Monday should have been. This won't be a long one, as it was more of a conversation over a coffee with Dror, but it was definitely refreshing and interesting to spend some time with someone who spoke of a more metaphysical approach to design. I'm going to be honest and say that I didn't agree with everything that he said (I'm sure he won't mind), but it was fun to see a really honest and personal view on the industry. Dror also had some consistent advice which has come from throughout the experience, but was able to articulate it in an interesting way when speaking from a spacial view point, discussing the needs for both a macro/micro view on a project or exploration, for it to really meet the root cause or problem of a need.
This is a great video which you can find on Dror's website, and really gives you a sense of his style.