Back to school, back to entrepreneurial adventures! Well, they never stopped to be honest. The holiday break has been a period of design, emailing manufacturers, reaching out and speaking to local cat focused organizations and all the other fun good stuff.
So first off, I finished production and shipping of Phase 1. Got all those boxes out there and got people testing them, which was awesome. I managed to learn a lot from this, from email conversations with people, and I even carried out a feedback survey from everyone who backed the first project. This helped drive the development of the Phase 2 design.
Along side that, I’ve spent a bunch of time on social media, posting around 30 images over the period, some with self generated content, some from others, and some to do with competitions to try and increase my number of followers. I carried out give away’s in association with Windy Kitty and The Catcade (two cat cafes whom I will be partnering with in Phase 2) to give away some awesome t-shirts of theirs for a follow and tagging of other users. I also did a give away to two people who posted pictures of their cats in boxes, to win a Three-piece box from Phase 1 each.
Through research on Instagram, I was also able to identify some influencers who I want to target and work with to promote the project when it launches, and so recently, I sent boxes to two influencers on Instagram to play with and give some press.
While all this is going on, I am currently speaking to four manufacturers, developing the design and aspects of it, getting quotes and making sure I can cover all aspects of the manufacturing and delivery (trying to think through drop shipping, etc).
With feedback to the project I was also able to adapt my hypothesis to: Boxes for Happiness is a means for human slaves who want to give their cat overlords a gift which promotes interaction, and at the same time allow them to give something back to the groups focused on the well-being of cats in Chicago.